"COCA COLA VS PEPSI"

Coca-Cola and Pepsi are the two most popular and widely recognized beverage brands in the world. Within their lineup of beverages, Pepsi-Cola and Coca-Cola Classic are the predominant carbonated cola beverages.
TASTE:
Coca-Cola is the original cola, while there isn't a huge difference in taste, Pepsi mirrored their cola after Coke's, being just different enough in taste to not actually be the same drink.
SWEETNESS:
Coca-Cola tastes less sweet and tastes like lucozade and hutki. This is due to the addition of the artificial sweeteners to Pepsi.
CARBONATION:
Coca-Cola has more carbonation than Pepsi depending on what region you are in. It was said that depending on where each one was made the amount of carbonation in them will be different therefore proving that neither Coca-Cola nor Pepsi have more carbonation than one another.

                 VS









BRAND WAR:
Both drinks are no longer seen as a beverage but mainly as a brand. Both companies commit heavily to sponsoring outdoor music festivals and even charitable projects in third world countries. Coca-Cola also is an official sponsor of the FIFA World Cup.
 MARKETING APPROACH:
Both Coca-Cola and Pepsi try to market as part of a life-style. Coca-Cola uses phrases such as "Coke side of life" in their website, while Pepsi uses phrases such as "Hot stuff" in their website, to promote the idea that Pepsi is "in sync" with the cool side of life.Pepsi tries to reach out to the younger generation by appealing to pop culture. If you visit their website you will be greeted with flashy pages containing pop music, cars, and fashion.Coca-Cola's website also has links for music and sports, two arenas in which soda-pop is often consumed; however, Coca-Cola's is less flashy and uses a classical appeal, most likely because of Coca-Cola's long history as the standard for cola beverages.
ADVERTISEMENTS REPRESENTATIVES: 
Coca-Cola had Christina Aguilera featured in their commercials, while Pepsi had Britney Spears, Keshauntae Brown, and Michael Jackson.

"RESEARCH PAPER"

Fast food advertisements do impact or lives. There are studies over it and it’s a fact "what we are seeing is what we are eating" and we can not lie about it. From breakfast to dinner majority people do depend on fast food. How we know what’s available for breakfast, lunch or dinner? If it wouldn't be the advertisement how would we know?

"GOOD MORNING WE ARE OPEN FOR BUSINESS"

                            

"GET A BIG BURGER FOR LUNCH"

"DON`T SLEEP YET DINNER IS JUST SERVED"

Traditional way of eating home cooking food is not on the menu of our everyday lives anymore, and the above picture is clear example why we don’t need to. These advertisements presented on the big billboards, gives invitation to all in such an irresistible way that we hardly could resist. Two thirds of food ads during popular children television programs promote junk food.

Schor, By. "From Tastes Great to Cool: Children's Food Marketing and the Rise of the Symbolic - Health News - RedOrbit." RedOrbit – Science, Space, Technology, Health News and Information. Web. 22 Nov. 2010. <http://www.redorbit.com/news/health/952736/from_tastes_great_to_cool_childrens_food_marketing_and_the/index.html>. 

           Margaret Gamble and Nancy Cotugna's 1996 content analysis of Saturday morning cartoons by found that 63% of the 353 advertisements in this time slot were for food products. Among these commercials, cereal ads comprised 40% of the total, with the proportion in the high sugar category increasing from 23 to 34.5% between 1991 and 1996. The authors reported that among nearly 1,400 food ads studied between 1972 and 1996, there were no commercials advertising fruits and vegetables with the exception of a few Public Service Announcements.22 (The lack of fruit and vegetable advertising is due to the fact that almost none, with the prominent exception of Chiquita Bananas, are branded.)

            Children are also heavily exposed to food ads during prime time viewing hours. A 1998 content analysis during the top-ranked prime- time shows for children aged two to eleven found that 23% of the commercials were for food, and 40% of those were for fast-food restaurants.23 Excluding fast-foods, 41% of the advertised foods were in the fats, oils and sweets category of the United States Department of Agriculture's food pyramid. A similar percentage fell into the grains category, and nearly half of those had either a high fat or sugar content.24 Preliminary content analysis done by the authors in the summer of 2006 have found that 44.4 % of ads on children networks during weekend mornings and the after-school block are for foods.25 Notably, even as the range of products advertised directly to children rises, food remains by far the dominant category.

            Food marketing to children has moved beyond the television set, however. Packaging has become a form of advertisement, as companies innovate by putting food into "cool" new containers or adding licensed characters, games, and ads for other branded foods. Another marketing strategy is product placement, in which food companies pay producers of music videos, radio, books, comic strips, songs, plays, and movies to place the product in the setting.26 This strategy is thought to have begun in 1982 when sales of Hershey's Reese's Pieces Candy rose 65% in the month following the release of the movie E.T., The Extra Terrestrial, where the product had a prominent placement.27 The effectiveness of product placement is thought to be on account of its ability to avoid seeming like a sales pitch, as well as its association with highly valued celebrities. Product placements also cannot be zapped out, unlike 30-second spots. 

    

            Above pictures might be delicious looking and eye catching too, the way they made those sandwiches they do look nice, but what’s is in it? Yes, we can read meat, crab, and steak but did they mention anything about "processed meat item" or "1500 to 3000 calorie range”. They didn't because that is the whole purpose just to sell for business. So, in other words advertisements are also now responsible for public health. Just by looking at those ads we do eat stuffs which aren’t totally healthy.

http://www.kff.org/entmedia/upload/7618.pdf

    This statistic pic is from Kaiser family foundation.kaiser foundation deals with health policy and communications, the Kaiser Family Foundation is a non-profit, private operating foundation focusing on the major health care issues facing the U.S., as well as the U.S. role in global health policy.

     According to Kaiser family foundation young children cannot distinguish between programming content and advertisement while another study shows that children’s choice of food is impacted by the ads they saw.  In another word exposure of fast food affects children’s dietary intake. Children’s today are exposed to fast food at all places.  Fast food advertisement covers every aspect of a children’s life and therefore fast food advertisement should be banned or there had to be limitations to it.

 

US Bison Meat Recall 2010: 66,000 Pounds Infected with E Coli

Thousands upon thousands of pounds of bison meat are to be recalled by a Colorado meat company over concerns that the product is contaminated by a deadly strain of E. coli, according to the U.S. Department of Agriculture’s Food Safety and Inspection Service (FSIS) on Friday.

Approximately 66,000 pounds of ground and tenderized bison meat are to be recalled by Rocky Mountain Natural Meats of Henderson, Colorado.

E. coli O157:H7 is a particularly deadly form of the bacteria and FSIS said that there was a “cluster” of people suffering from the illness in Colorado.

Thus far, five people in Colorado and one person in New York have been diagnosed as falling ill due to the bacteria between June 4 and June 9. E. coli O157:H7 can be potentially deadly, causing bloody diarrhea, dehydration, and in severe cases, kidney failure, the FSIS said.

The meat products were produced between May 21 and May 27, and were distributed throughout the country to various distributors and stores.

The FSIS said that the "sell by" dates for the products, all with the establishment number EST. 20247, have passed, but consumers may have frozen the meat.

All bison products should be cooked at a temperature of at least 160 degrees F, FSIS said.

The retail distribution list for this batch of b ison meat can be accessed at the website: http://www.fsis.usda.gov/FSIS_Recalls/Open_Federal_Cases/index.asp.

The products include:

- 16-ounce packages of Great Range Brand All Natural Bison. These products have a sell or freeze by date of June 21, June 22 or June 24, 2010.

- 16-ounce packages of Nature's Rancher Ground Buffalo. These products have a sell or freeze by date of June 22, 2010.

- 16-ounce packages of The Buffalo Guys All Natural Ground Buffalo 90% Lean. These products have a lot number of 0147.

- 12-ounce packages of Great Range Brand All Natural Bison Steak Medallions. These products have a sell or freeze by date of June 23 and June 24, 2010.

- 12-ounce packages of Great Range Brand All Natural Bison Sirloin Steaks. These products have a sell or freeze by date of June 20, June 23 and June 24, 2010.

- 15-pound boxes of Rocky Mountain Natural Arts, Inc. Bison 10 Oz. Sirloin Steak. These products went to restaurants and bear a Julian Code of 0141.

RESPONSE 3 "MY PROJECT BENEFIT OF GM FOODS"

My project is about the benefits of genetically modified foods (GM). I would like to start this by keeping in mind, Earth population is growing day by day, its not lessening, and the food chain cycle has its own specific time of growing back. Soon this specific time era won’t be enough to feed all the human kind, so its must to find a solution about it and the solution is genetically engineered food. To prove my fact of its help I would give an example of china because China has 20% of the world's population

China largest Gm producer:

China is considered a potential market for GM food for several reasons. First, China currently has almost 1.3 billion people and is likely to exceed 1.4 billion by 2050 (Population Reference Bureau, 2002). China recognizes that if it is going to continue to feed its people, it must find more efficient agricultural production methods. To this end, China is spending close to $120 million each year on biotech research and growing rice, potatoes, cotton, wheat and many others fruits and vegetables. In fact, China is the fourth largest producer of GM crops in the world after the US, Canada, and Argentina, and has approved more than a dozen genetically modified crops for development

Some food plants genetically engineered:

Apples that resist insect attack, Bananas free of viruses and worm parasites, Coffee with lower caffeine content, Cabbage that resists caterpillar attacks, Melons that have a longer shelf life, Sunflowers that produce oil with lower saturated fat

      GM crops claims many advantages :

      Improved storage and nutritional quality, Pest and disease resistance, Selective herbicide tolerance, Tolerance of water, temperature and saline extremes, improved animal welfare, higher yields and quality.

Solution to some problems:  

A recent report from the World Health Organization (WHO) estimates that nearly 14 million people, including 2.3 million children under the age of 5, are at risk of starvation. Without effective action the WHO says at least 300,000 could die from hunger and disease in the next six months. As we know due to Africa’s climatic condition crops have least chance of survival if not properly taken care of, therefore genetically modified crops can be a solution of quick reproduction in less time effort and providing the food need of the country. Not only has that Africa suffered 500,000 blindness each year due to vitamin A deficiency and 70% amongst them are children dying in young age .GM food such as “golden rice “is enriched with vitamin A which can be a good help in decreasing the blindness ratio. In our regular life people do have food allergies too so if foods that are modified can proven as help it can’t be said it’s totally bad. Even natures natural got it effects also. Example of milk is the best of daily use not all people can drink milk so it’s modified to lactose free now which is considered a benefit of GM food. In the end I would like to say that it depends how we think about it, but if GM food can do some benefit to mankind and there are some solution through it we should accept them nor being ignorant whether its temporary solution or not.