Showing posts with label independent. Show all posts
Showing posts with label independent. Show all posts

Tuesday, December 7, 2010

"COCA COLA VS PEPSI"

Coca-Cola and Pepsi are the two most popular and widely recognized beverage brands in the world. Within their lineup of beverages, Pepsi-Cola and Coca-Cola Classic are the predominant carbonated cola beverages.
TASTE:
Coca-Cola is the original cola, while there isn't a huge difference in taste, Pepsi mirrored their cola after Coke's, being just different enough in taste to not actually be the same drink.
SWEETNESS:
Coca-Cola tastes less sweet and tastes like lucozade and hutki. This is due to the addition of the artificial sweeteners to Pepsi.
CARBONATION:
Coca-Cola has more carbonation than Pepsi depending on what region you are in. It was said that depending on where each one was made the amount of carbonation in them will be different therefore proving that neither Coca-Cola nor Pepsi have more carbonation than one another.



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BRAND WAR:
Both drinks are no longer seen as a beverage but mainly as a brand. Both companies commit heavily to sponsoring outdoor music festivals and even charitable projects in third world countries. Coca-Cola also is an official sponsor of the FIFA World Cup.
 MARKETING APPROACH:
Both Coca-Cola and Pepsi try to market as part of a life-style. Coca-Cola uses phrases such as "Coke side of life" in their website, while Pepsi uses phrases such as "Hot stuff" in their website, to promote the idea that Pepsi is "in sync" with the cool side of life.Pepsi tries to reach out to the younger generation by appealing to pop culture. If you visit their website you will be greeted with flashy pages containing pop music, cars, and fashion.Coca-Cola's website also has links for music and sports, two arenas in which soda-pop is often consumed; however, Coca-Cola's is less flashy and uses a classical appeal, most likely because of Coca-Cola's long history as the standard for cola beverages.
ADVERTISEMENTS REPRESENTATIVES: 
Coca-Cola had Christina Aguilera featured in their commercials, while Pepsi had Britney Spears, Keshauntae Brown, and Michael Jackson.

Saturday, October 30, 2010

US Bison Meat Recall 2010: 66,000 Pounds Infected with E Coli

Thousands upon thousands of pounds of bison meat are to be recalled by a Colorado meat company over concerns that the product is contaminated by a deadly strain of E. coli, according to the U.S. Department of Agriculture’s Food Safety and Inspection Service (FSIS) on Friday.

Approximately 66,000 pounds of ground and tenderized bison meat are to be recalled by Rocky Mountain Natural Meats of Henderson, Colorado.

E. coli O157:H7 is a particularly deadly form of the bacteria and FSIS said that there was a “cluster” of people suffering from the illness in Colorado.

Thus far, five people in Colorado and one person in New York have been diagnosed as falling ill due to the bacteria between June 4 and June 9. E. coli O157:H7 can be potentially deadly, causing bloody diarrhea, dehydration, and in severe cases, kidney failure, the FSIS said.

The meat products were produced between May 21 and May 27, and were distributed throughout the country to various distributors and stores.

The FSIS said that the "sell by" dates for the products, all with the establishment number EST. 20247, have passed, but consumers may have frozen the meat.

All bison products should be cooked at a temperature of at least 160 degrees F, FSIS said.

The retail distribution list for this batch of b ison meat can be accessed at the website: http://www.fsis.usda.gov/FSIS_Recalls/Open_Federal_Cases/index.asp.

The products include:

- 16-ounce packages of Great Range Brand All Natural Bison. These products have a sell or freeze by date of June 21, June 22 or June 24, 2010.

- 16-ounce packages of Nature's Rancher Ground Buffalo. These products have a sell or freeze by date of June 22, 2010.

- 16-ounce packages of The Buffalo Guys All Natural Ground Buffalo 90% Lean. These products have a lot number of 0147.

- 12-ounce packages of Great Range Brand All Natural Bison Steak Medallions. These products have a sell or freeze by date of June 23 and June 24, 2010.

- 12-ounce packages of Great Range Brand All Natural Bison Sirloin Steaks. These products have a sell or freeze by date of June 20, June 23 and June 24, 2010.

- 15-pound boxes of Rocky Mountain Natural Arts, Inc. Bison 10 Oz. Sirloin Steak. These products went to restaurants and bear a Julian Code of 0141.