Tuesday, October 5, 2010
Problem-Posing Assignment"The decade of the child consumer"
"The decade of the child consumer" selling food to the youth in other words "Cradle to Grave" advertising strategy amongst the children was a good way of marketing MacDonald by Ray Kroc. This strategy proved to be profitable for the company, and making mankind to fall for "Brand Loyalty." But on the consequence what humanity is suffering is now is worse death rate before age, high ratio of obesity are the least things to begin with. The idea to make profit for your own sake to others loss it's ethically wrong to begin with. It's not wise to play with weak minds and that's what this fast food chain started with. They planted a seed in kids mind, which weren't even develop. These marketing strategies are needed to be changed. Rather then deception they should be clear with everything. They should not only show calorie board on the store but on the television advertisement too, rather then showing all "natural" it has to be stated clear"processed", because no food served is natural anymore it's been going through different process of mixing with chemicals. Hope so little steps like these would create alertness in making difference for upcoming generation.
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